Strategic
Assessment
| A
Product Marketing Strategic Assessment is a process that
involves a synthesis of knowledge. It is seldom something
that can be accomplished by one person regardless of their
experience level. |
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| We
use a process that involves: |
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At
least two principal consultants |
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Your
own executives |
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Customers
& Potential Industry Partners |
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Networks
of our and your industry connections |
This
scope provide a vast knowledge base; we provide the objectivity,
experience and maturity to synthesize the views of a range
of industry perspectives. The result is a snapshot of your
firm’s current position, and a solid understanding of
its strategic competencies to direct toward future product
or service offers.
A detailed description of a Product Marketing Audit and Strategic
Assessment is available for download
here.
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Product
or Service?
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If
the deliverable (not including manuals) hurts when you drop
it on your toe it is a product. Otherwise it is a service.
We provide marketing solutions for both.
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Aiming
at something, or with something?
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| Most
start-ups begin aiming with something: a technology, process,
or new product, without thoroughly considering what they are
aiming at. That’s a fine way to start, but it’ll
never finish in first place. We can find the optimal target
for whatever you are aiming with; or help fill the gaps in
your plan to help you hit what you are aiming at. |
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